What would you ask Stephanie Judson about Philanthropy in South Dakota?

Stephanie has been with SDCF for 20 years and has served as its president for nearly five years. SDCF’s initial $10 million dollar endowment has grown to nearly $300 million. Over $100 million dollars in grants and scholarships have been awarded by SDCF to nonprofits and individuals doing important work in our state.

South Dakota Community Foundation has been connecting generous people and community nonprofits throughout the state of South Dakota for 30 years. SDCF was established as part of late Governor George Mickelson’s vision for our state’s second century. Nearly every community across South Dakota has been impacted by the work of SDCF.

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Join us for the East of 5th Block Party on Friday, September 8

For a few months, members of The Numad Group have been part of a community of neighbors in the East of 5th District planning a Block Party for Rapid City, to bring good people together to celebrate our neighborhood. We hope you’ll make plans now to join us on Friday, September 8 from 5-9 PM. The Block Party is part of Rapid City’s Downtown Art Night, and is the last one of the year. You will be able to find the Block Party at Trinity Eco Prayer Park that is on the corner of 4th and St. Joseph streets.

Because it is the last night of Downtown Art Night, we are going all out to celebrate the arts—and all the cool things happening East of 5th. We will have an outdoor concert featuring Matt Costa and special performances by Life Without Lemons, Library AdvocateJ Shogren and the Stevens High School Jazz Band. Matt Costa is being sponsored by The Garage Concert Series, where he performed last year in front of a sold-out audience. The night will be full of music, but will be broken up with other events such as yoga and dancing. There will also be many events for children—face painting, tattoos, making slime, and so much more.

Our goal is to support and enjoy the arts, and do it as a community. This event is made possible thanks to an all-volunteer committee made up of neighbors of the East of 5th District. At The Numad Group, we are very thankful to be part of East of 5th and are very excited for this event.

To learn more about the event click here    

(By the way, there may or may not be a secret happening during the block party… show up to find out…)

Millennials and Marketing

Generation Y (or, as most like to call them, “Millennials”) are those generally considered to be born from 1977-94. There are many opinions about this age group - how they define themselves, their attitude, and work ethic (all opinions). One thing that is true about this group is how they have been changing marketing, especially the younger ones within this group.


They are the future consumer

Millennials have outnumbered their parents, “Baby Boomers,” both in numbers… and eventually in spending. In 2014, they represented $1.3 trillion in annual spending. Even though a great number of Millennials haven’t  reached peak buying power, they have already started creating brand loyalty or brand preference.


Technology: a birthright

They (we) are considered the first generation in history that have grown up surrounded by technology (not just smartphones—this includes Nintendo). Technology has shaped Millennials’ identities, and how they view the world: culturally, politically, and how they interact with others. Technology is what they know and will always be a large part of their daily lives.


How this effect marketing

Technology has changed how Millennials have developed and in return has changed marketing—how you should be using their characteristics to develop a better marketing strategy. According to a survey by Bank of America, nearly 40% of Millennials say they interact more with their smartphones than they do with their significant others, parents, friends, children, or co-workers. This overall changes how they receive any type of information and is a crucial point to think about as a marketer if Millennials are a part of your target audience.


Where’s traditional?

Traditional media like TV, print (newspaper, magazines, etc.), radio, and billboards aren’t always a relative medium to market to Millennials. It isn’t that these mediums aren’t used by Millennials, but they use them in a different way. Instead of buying cable they are purchasing Netflix and Hulu. They are subscribing to Pandora, Spotify, Soundcloud, and so forth instead of listening to local radio. Millennials read more than any other generation, but instead of looking at physical newspapers and magazines they are resorting to apps and social media. 

In my opinion, traditional mediums will never "die," but there are diverse ways to use them to connect with Millennials. For example, marketers could use interactivity with traditional mediums such as virtual reality

Check out this YouTube video on virtual reality


Bonus points – facts to consider about Millennials, to better your marketing

  • Millennials are considered the most educated generation in Western history.
    • Larger amounts are going and finishing bachelors, masters, professional, and doctoral degrees.
    • Women are outperforming men in the classroom. (I had to include this!) 
  • They have a strong sense of community, both locally and globally. 
  • Believe that companies/brands should be giving back. 
  • Excercise more, eat less, and smoke less - wellness is top of mind. 
  • Crave independence - travel solo, marriage is not a concern, and are not into rules and restrictions.

  This list could go on forever, but I will end here.

What would you ask Rahzel about music?

Rahzel Brown is a seven-time nominated, two-time Grammy Award winning beat boxer and vocal percussionist and a member emeritus of The Roots. Rahzel doesn’t play any instruments… he is the instrument! He mastered, and then re-defined, the art of beatboxing, emerging as a true virtuoso in this quintessential musical art form. Rahzel’s singular ability to re-create full songs without instrumentation, sing a chorus and provide the musical melody simultaneously, and invoke a plethora of sound effects on a whim creates an inimitable visual and audio experience. He has been credited the first person to conquer the art of singing and beatboxing at the same time, a feat that has become a staple of the beatbox community.

In a conversation with Matt Ehlman, Rahzel will share his views on beatboxing as an artform, and discuss how music influences our lives and gave him his voice. 

Today, we'd like to ask you: What would you ask Rahzel during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are still a few seats left! Reserve your spot here.

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Flutter Productions presents Chroma

An exciting event is taking place in Rapid City on July 8. Flutter Productions, which is part of the  Black Hills Works family (one of our terrific clients), is featuring a one-night-only performance of Chroma. The production will be held at Founders Park in Rapid City beginning at 6 p.m.

It is going to be an excellent performance and a great opportunity to support the arts and a collaboration between artists of all abilities in our community. The production is about a young boy wanting to explore the world, learning from others, and experiencing everything around him in a new way. This will be a colorful performance—with paint being splattered (don’t worry only a designated splash zone will be hit and it is water based and washable).  

Under the direction of Flutter Productions Artistic Director Heather Pickering, the play is a world premiere—no one has ever seen it before. How cool is that? Black Hills Works supports more than 650 adults with disabilities—people in our community with intellectual or developmental disabilities, visual and hearing impairments, brain injuries and chronic illnesses, physical challenges and more. BHW gives people with disabilities the opportunity to be a part of Flutter Productions, Chroma, and other productions that will be produced by them in the future.

We at Numad are very honored to work with an organization such as BHW and alongside people like Joshua Rundell at Black Hills Works Foundation by supporting them with the design and development of communication materials. Check out a few of the things we created for Chroma:

170531_BHWorks_Chroma Banner-print-ready.jpg

What questions do you have for Antonia Gonzales?

Antonia Gonzales is the anchor and producer of National Native News, an award-winning nationally syndicated radio program which airs daily on tribal and public radio stations across the United States and Canada. On National Native News, Antonia covers social, economic and cultural issues which impact Indigenous people worldwide.

In a conversation with Matt Ehlman, Antonia will talk about the importance of indigenous people writing and sharing their own stories, how mentoring youth, and Native youth in particular, can engage them in journalism, and how her career has shaped her views and perspective.

Today, we'd like to ask you: What would you ask Antonia Gonzales during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are just a few seats left. Reserve your spot here.

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What would you ask former Peace Corps Director Ron Tschetter?

Ron Tschetter is the former director of the United States Peace Corps, having served under President George W. Bush from 2006-2008. He is only the third director in Peace Corps history to also hold the distinction of being a former Peace Corps volunteer. He credits his 2-year service working on community health planning in India with his wife Nancy in 1966 with changing his perspective and outlook on life—permanently.

In a conversation with Matt Ehlman, Ron will share how both Peace Corps experiences changed his life, and discuss leadership in volunteerism and how service can help improve the lives of others as well as the life of the volunteer.

Ron was confirmed as director of the Peace Corps in 2006. Under his leadership, the Peace Corps launched their “50-plus initiative.” This program aims to increase the participation of volunteers aged 50 and up. Ron believes that this segment of the population has wisdom and experience to bring to their volunteer efforts, as well as a passion to serve.

Today, we'd like to ask you: What would you want ask Ron Tschetter during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are just a few seats left. Reserve your spot here.

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What questions do you have for Thunder Valley founder Nick Tilsen?

We are honored to welcome Nick Tilsen, founding Executive Director of the Thunder Valley Community Development Corporation to Morning Fill Up. Nick is a citizen of the Oglala Lakota Nation and has over 15 years of experience in working with non-profits and tribal nations on projects that have a social mission.

Nick founded the Thunder Valley Community Development Corporation in Pine Ridge, South Dakota to cultivate a new generation of American Indian leaders. He has played a vital role in creating a community development organization that is working with the local grassroots people and national organizations in the development of a sustainable regenerative community, that creates jobs, builds homes and creates new opportunity on the Pine Ridge Indian Reservation.

Today, we'd like to ask you: What would you want ask Nick Tilsen about creating systemic social change during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are just a few seats left. Reserve your spot here.

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What would you ask Dr. Heather Wilson?

We are honored to welcome back South Dakota School of Mines & Technology President Dr. Heather Wilson to Morning Fill Up on Wednesday, February 22 at 7am at The Garage.

Heather became president of the South Dakota School of Mines in 2013. In January 2017, she was nominated to be secretary of the Air Force. In a conversation with Matt Ehlman of The Numad Group, Heather will discuss her time in Rapid City, reflect on her experience at the School of Mines, and talk about what she looks forward to as she prepares for service in the President Donald J. Trump administration. 

Today, we'd like to ask you: What would you want ask Dr. Heather Wilson about our community during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

Tickets are sold out, but you can get on the waiting list here.


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What questions do you have about the U.S. Census?

We are honored welcome Deirdre Dalpiaz-Bishop, U.S. Census Bureau Chief of Geography, to The Garage this Thursday at 7am for Morning Fill Up. For this month's public conversation, Deirdre and Matt Ehlman of The Numad Group will discuss the importance of an accurate account in culturally rich states like South Dakota, and how critical accurate data is to the federal government and to our everyday lives. Deirdre has worked with the Census Bureau for over 10 years; we are excited that she will be sharing her experience and insights with all of us.

Today, we'd like to ask you: What would you ask Deirdre Dalpiaz-Bishop during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

Don't have a ticket yet? They are almost gone, but you can claim one of the last ones here.

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On hunger and homelessness in Rapid City

On hunger and homelessness in Rapid City

National Hunger and Homelessness Awareness Month is held each year in November. One week in November, Rapid City as well as many other cities dedicate a week to runaway youth awareness and prevention, a well as homelessness and hunger awareness. This is specific time set aside as an annual week of action where people can come together to draw attention to poverty in their communities.

What would you ask the superintendent?

On Thursday morning, we welcome Dr. Lori Simon, superintendent of Rapid City Area Schools, to The Garage for our monthly Morning Fill Up. We are looking forward to welcoming what just might be a record number of people for the public conversation between Lori and Matt Ehlman of The Numad Group.

This morning, we'd like to ask you: What would you ask Dr. Lori Simon during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

Don't have a ticket yet? They are about gone, but you can try to nab one of the last ones here.

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What's on your mind about politics and civility?

What's on your mind about politics and civility?

How do we cut through the rhetoric in this heated political season? We're not sure we'll find the answer, but we are excited to have a discussion about the current state of politics in America this Thursday when Gregory Lebel visits Rapid City for our August Morning Fill Up conversation.

Submit a question for us to ask Gregory during the public conversation on Thursday, August 18.

'tis the season for Season Brochures

In the theater industry, we often think of summertime as the slow time--the chance to close out the previous production season, put together the next season, and perhaps even take a vacation.

But let me tell you: Our off-Broadway and regional theater clients are more busy than ever before, making big plans for big seasons. I'm shoulder-deep in designing season brochures and direct mail pieces and emails and digital ads for a number of our super awesome arts clients.

And I'm pretty excited about what we're creating together.

Investigation in the RAP

Investigation in the RAP

It's Friday night, and at this point, I'm somewhere between Ohio and Massachusetts, a solid 33,000 feet in the air. I'm heading back home to Boston after am enjoyable, fun, and sure... I'll admit it... exhausting week in Rapid City, South Dakota.

Let's just say that I'm not used to 5 consecutive days of 5:30am alarms from the iPhone. That's a fact.

What would you ask Lisa McNulty at Morning Fill Up?

What would you ask Lisa McNulty at Morning Fill Up?

So... I gotta say.

I'm pretty excited to be heading to Rapid City this weekend (from my home in Boston where I live and work when not on the road) for this Tuesday's Morning Fill Up, featuring our special guest Lisa McNulty, producing artistic director of Off-Broadway's Women's Project Theater in New York City.

Lisa actually flew to South Dakota from the bright lights of NYC last week to explore the state for the first time. (You'll have to ask her about the hail storm she got caught in while hiking the Black Hills earlier this week.)

Art changes conversations

Art changes conversations

I had an opportunity last week to go to Chamberlain, SD to take part in the South Dakota Housing Development Authority’s 11th annual Homeless Summit.

The social issues theater group from Teen Up that I am a part of, Take Action, was performing a skit called Lost, about a homeless teen. I was also invited to take part in a panel discussion about ways our state can better support runaway and homeless youth. This was of course, the first panel I had ever taken part in. I was very nervous to be speaking in front of all of these important leaders in South Dakota.