Client Story: MCC Theater
As Numad Ted was wrapping up three years of graduate school for a master of fine arts degree in 2008, he spent his last semester in the city he always wanted to live: the Big Apple. With nothing more than four boxes of books and the clothes he could fit in his two suitcases, he traveled to New York City with big dreams, and the excitement of what might be possible.
His first job in the city wasn't actually a job. It was an internship. An unpaid internship, actually, at MCC Theater—one of New York City's, and the nation's, leading nonprofit theaters and the home of playwright-in-residence Neil LaBute (Reasons to Be Pretty, The Shape of Things, Fat Pig, and many others). During those four months interning for the marketing department, he dropped flyers off at businesses and theaters around the city (and learned how to get around really quickly). He edited marketing publications and set-up direct mailings (and learned the ins and outs of list management). He even got to do a few play readings (he once did a reading of a new play with Kathleen Turner... yes, that Kathleen Turner).
But most important, he got to witness how artists and managers whom he had longed respected, people like Bernie Telsey and Robert LuPone, and new people he was introduced to Blake West and Will Cantler, run a successful nonprofit theater company. It was great training for what was to come.
His internship over and the vision for Numad beginning to take shape, MCC Theater hired Ted to support their marketing efforts. It is a relationship that has nearly spanned a decade. Today, The Numad Group partners with MCC Theater's marketing and development departments on their graphic design needs, including:
- Show artwork design for the mainstage shows, which have included Broadway transfers of Tony Award-nominees Reasons to be Pretty and Hand to God, among many others
- Graphic design of supporting print marketing materials for mainstage shows
- Design of direct mail campaigns for the fundraising division
- Projection design for Miscast, the annual gala where Broadway and TV stars perform songs from Broadway shows in which they would never be cast
- Digital design for online advertising and emails
- Web design
MCC Theater is currently in a capital campaign to have a home of their own in Midtown Manhattan. Learn more about the campaign (and see the website we designed for them) at www.mcctheatercampaign.org.