Whether we are working on a fundraising project or a communication campaign, we believe true philanthropy is about bringing people together—from all backgrounds and walks of life—for the greater good.
The question we all struggle with is how to get your audience to go beyond saying you have a good cause to actually donating towards that cause. A very legitimate answer to that age-old question, I believe, is crowdfunding.
This social phenomenon is, at its least, breaking with tradition, and at its most, disrupting the status quo within corporate economics. The ability to achieve one’s goal is no longer based solely on immediately available capital. Now, anyone with a great idea can achieve their goal by asking the entire internet-accessible world to fund it. So, when will you start?