What would you ask Jason Purnell at Morning Fill Up?

Before Ferguson brought to light racial inequalities in St. Louis, there was a research effort—and organization—working to improve the health of all people by eliminating racial inequities in the St. Louis region.

For the Sake of All's project director and principal investigator, Dr. Jason Purnell, will sit down with Matt Ehlman of The Numad Group for our December Morning Fill Up on Thursday, December 14 at 7am at The Garage in Rapid City.

Jason poses the question, "How can someone living in one community nine miles away live 18 years longer than another?"

We'll explore that question, and also want to know: What would you ask Jason at Morning Fill Up? Submit your questions here and we'll do our very best to ask your question during the conversation on December 14.

Want to attend? Get a ticket here.

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What would you ask Adam Steltzner at Morning Fill Up?

Adam Steltzner is a curious guy. Super curious, actually. And in a conversation with Matt Ehlman of The Numad Group during our November Morning Fill Up, he'll talk about how his curiosity changed his life.

Adam is a Jet Propulsion Laboratory engineer recognized for development of the Mars Curiosity rover's entry, descent and landing system and for contributions to control of parachute dynamics. He has worked on multiple NASA flight projects, including Galileo, Cassini, Mars Pathfinder, and the Mars Exploration Rovers (Spirit and Opportunity). The earlier rovers--Pathfinder's Sojourner, as well as Spirit and Opportunity--landed on Mars with the help of specially designed airbags.

And so, we want to know: What would you ask Adam Steltzner at Morning Fill Up? Submit your questions here and we'll do our very best to ask your question during the conversation on November 30. 

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What would you ask Stephanie Judson about Philanthropy in South Dakota?

Stephanie has been with SDCF for 20 years and has served as its president for nearly five years. SDCF’s initial $10 million dollar endowment has grown to nearly $300 million. Over $100 million dollars in grants and scholarships have been awarded by SDCF to nonprofits and individuals doing important work in our state.

South Dakota Community Foundation has been connecting generous people and community nonprofits throughout the state of South Dakota for 30 years. SDCF was established as part of late Governor George Mickelson’s vision for our state’s second century. Nearly every community across South Dakota has been impacted by the work of SDCF.

There are still a few seats left! Reserve your spot here.

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Join us for the East of 5th Block Party on Friday, September 8

For a few months, members of The Numad Group have been part of a community of neighbors in the East of 5th District planning a Block Party for Rapid City, to bring good people together to celebrate our neighborhood. We hope you’ll make plans now to join us on Friday, September 8 from 5-9 PM. The Block Party is part of Rapid City’s Downtown Art Night, and is the last one of the year. You will be able to find the Block Party at Trinity Eco Prayer Park that is on the corner of 4th and St. Joseph streets.

Because it is the last night of Downtown Art Night, we are going all out to celebrate the arts—and all the cool things happening East of 5th. We will have an outdoor concert featuring Matt Costa and special performances by Life Without Lemons, Library AdvocateJ Shogren and the Stevens High School Jazz Band. Matt Costa is being sponsored by The Garage Concert Series, where he performed last year in front of a sold-out audience. The night will be full of music, but will be broken up with other events such as yoga and dancing. There will also be many events for children—face painting, tattoos, making slime, and so much more.

Our goal is to support and enjoy the arts, and do it as a community. This event is made possible thanks to an all-volunteer committee made up of neighbors of the East of 5th District. At The Numad Group, we are very thankful to be part of East of 5th and are very excited for this event.

To learn more about the event click here    

(By the way, there may or may not be a secret happening during the block party… show up to find out…)

Millennials and Marketing

Generation Y (or, as most like to call them, “Millennials”) are those generally considered to be born from 1977-94. There are many opinions about this age group - how they define themselves, their attitude, and work ethic (all opinions). One thing that is true about this group is how they have been changing marketing, especially the younger ones within this group.


They are the future consumer

Millennials have outnumbered their parents, “Baby Boomers,” both in numbers… and eventually in spending. In 2014, they represented $1.3 trillion in annual spending. Even though a great number of Millennials haven’t  reached peak buying power, they have already started creating brand loyalty or brand preference.


Technology: a birthright

They (we) are considered the first generation in history that have grown up surrounded by technology (not just smartphones—this includes Nintendo). Technology has shaped Millennials’ identities, and how they view the world: culturally, politically, and how they interact with others. Technology is what they know and will always be a large part of their daily lives.


How this effect marketing

Technology has changed how Millennials have developed and in return has changed marketing—how you should be using their characteristics to develop a better marketing strategy. According to a survey by Bank of America, nearly 40% of Millennials say they interact more with their smartphones than they do with their significant others, parents, friends, children, or co-workers. This overall changes how they receive any type of information and is a crucial point to think about as a marketer if Millennials are a part of your target audience.


Where’s traditional?

Traditional media like TV, print (newspaper, magazines, etc.), radio, and billboards aren’t always a relative medium to market to Millennials. It isn’t that these mediums aren’t used by Millennials, but they use them in a different way. Instead of buying cable they are purchasing Netflix and Hulu. They are subscribing to Pandora, Spotify, Soundcloud, and so forth instead of listening to local radio. Millennials read more than any other generation, but instead of looking at physical newspapers and magazines they are resorting to apps and social media. 

In my opinion, traditional mediums will never "die," but there are diverse ways to use them to connect with Millennials. For example, marketers could use interactivity with traditional mediums such as virtual reality

Check out this YouTube video on virtual reality


Bonus points – facts to consider about Millennials, to better your marketing

  • Millennials are considered the most educated generation in Western history.
    • Larger amounts are going and finishing bachelors, masters, professional, and doctoral degrees.
    • Women are outperforming men in the classroom. (I had to include this!) 
  • They have a strong sense of community, both locally and globally. 
  • Believe that companies/brands should be giving back. 
  • Excercise more, eat less, and smoke less - wellness is top of mind. 
  • Crave independence - travel solo, marriage is not a concern, and are not into rules and restrictions.

  This list could go on forever, but I will end here.

What would you ask Rahzel about music?

Rahzel Brown is a seven-time nominated, two-time Grammy Award winning beat boxer and vocal percussionist and a member emeritus of The Roots. Rahzel doesn’t play any instruments… he is the instrument! He mastered, and then re-defined, the art of beatboxing, emerging as a true virtuoso in this quintessential musical art form. Rahzel’s singular ability to re-create full songs without instrumentation, sing a chorus and provide the musical melody simultaneously, and invoke a plethora of sound effects on a whim creates an inimitable visual and audio experience. He has been credited the first person to conquer the art of singing and beatboxing at the same time, a feat that has become a staple of the beatbox community.

In a conversation with Matt Ehlman, Rahzel will share his views on beatboxing as an artform, and discuss how music influences our lives and gave him his voice. 

Today, we'd like to ask you: What would you ask Rahzel during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are still a few seats left! Reserve your spot here.

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Flutter Productions presents Chroma

An exciting event is taking place in Rapid City on July 8. Flutter Productions, which is part of the  Black Hills Works family (one of our terrific clients), is featuring a one-night-only performance of Chroma. The production will be held at Founders Park in Rapid City beginning at 6 p.m.

It is going to be an excellent performance and a great opportunity to support the arts and a collaboration between artists of all abilities in our community. The production is about a young boy wanting to explore the world, learning from others, and experiencing everything around him in a new way. This will be a colorful performance—with paint being splattered (don’t worry only a designated splash zone will be hit and it is water based and washable).  

Under the direction of Flutter Productions Artistic Director Heather Pickering, the play is a world premiere—no one has ever seen it before. How cool is that? Black Hills Works supports more than 650 adults with disabilities—people in our community with intellectual or developmental disabilities, visual and hearing impairments, brain injuries and chronic illnesses, physical challenges and more. BHW gives people with disabilities the opportunity to be a part of Flutter Productions, Chroma, and other productions that will be produced by them in the future.

We at Numad are very honored to work with an organization such as BHW and alongside people like Joshua Rundell at Black Hills Works Foundation by supporting them with the design and development of communication materials. Check out a few of the things we created for Chroma:

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What questions do you have for Antonia Gonzales?

Antonia Gonzales is the anchor and producer of National Native News, an award-winning nationally syndicated radio program which airs daily on tribal and public radio stations across the United States and Canada. On National Native News, Antonia covers social, economic and cultural issues which impact Indigenous people worldwide.

In a conversation with Matt Ehlman, Antonia will talk about the importance of indigenous people writing and sharing their own stories, how mentoring youth, and Native youth in particular, can engage them in journalism, and how her career has shaped her views and perspective.

Today, we'd like to ask you: What would you ask Antonia Gonzales during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are just a few seats left. Reserve your spot here.

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What would you ask former Peace Corps Director Ron Tschetter?

Ron Tschetter is the former director of the United States Peace Corps, having served under President George W. Bush from 2006-2008. He is only the third director in Peace Corps history to also hold the distinction of being a former Peace Corps volunteer. He credits his 2-year service working on community health planning in India with his wife Nancy in 1966 with changing his perspective and outlook on life—permanently.

In a conversation with Matt Ehlman, Ron will share how both Peace Corps experiences changed his life, and discuss leadership in volunteerism and how service can help improve the lives of others as well as the life of the volunteer.

Ron was confirmed as director of the Peace Corps in 2006. Under his leadership, the Peace Corps launched their “50-plus initiative.” This program aims to increase the participation of volunteers aged 50 and up. Ron believes that this segment of the population has wisdom and experience to bring to their volunteer efforts, as well as a passion to serve.

Today, we'd like to ask you: What would you want ask Ron Tschetter during Morning Fill Up? Submit your questions below, and know we'll do our best to include them as part of the discussion.

There are just a few seats left. Reserve your spot here.

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