Regardless of whether in our professional organizations or in our personal lives, time and time again we all find ourselves asking how to best make ends meet. When it comes to your nonprofit organization, making ends meet relies on getting your audience to engage beyond simply recognizing that you are working toward a good cause.  In most cases we all know that you have a good cause, and if you were to ask a stranger on the street they would probably agree. The question we all struggle with is how to get your audience to go beyond saying you have a good cause to actually donating towards that cause. A very legitimate answer to that age-old question, I believe, is crowdfunding.