Graphic design work for a legendary Off-Broadway show

It has been a busy fall season for The Numad Group thus far with our work partnering with Off-Broadway nonprofit theaters in New York City. Currently, we are working on five productions in New York City, with some additional shows approaching quickly. The theater nerd or fan or whatever you want to call me relishes the opportunity to collaborate with some really wonderful artists and communication professionals in the Off-Broadway community.

On Sunday, we'll sadly say good-bye to Matthew Lopez's The Legend of Georgia McBride, which has been enjoying a celebrated, critically-acclaimed and extended run at MCC Theater at the Lucille Lortel Theater in the West Village. Get tickets to the final week here.

The team at MCC Theater came up with a cool concept for this show about a down-and-out-Elvis-Presley-impersonator-turned-celebrated-drag-queen, melding the morphing from Elvis to drag in the artwork for the show. Joan Marcus, a legend in her own right, was the photographer on the shoot we worked on earlier this summer. The title treatment we developed aimed to honor both Elvis and signage you often find on Florida Panhandle bar signage.

I love how the artwork has held solid throughout the run of the show, easily morphing from previews to post-opening reviews. Check out some of the work below, from the front of house marquees and Playbill cover to the print and digital advertising.

We'll miss this show when it closes on Sunday to make room for the next MCC Theater show: John Pollono's Lost Girls, which begins previews October 21.

Congrats to MCC Theater and the cast and crew on an awesome run.

   Above clockwise: Playbill, print advertisement, digital advertisement, button, and front of house poster.


Above clockwise: Playbill, print advertisement, digital advertisement, button, and front of house poster.